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This web site had the following in the site, "Sticks and Stones Upside-Down Magic 2." We noticed that the web site stated " Showing Off Upside-Down Magic 3." It also said " Its never easy when your magic goes wonky. Nory, Elliott, Andres, and Bax are just four of the students in Dunwiddle Magic Schools Upside-Down Magic class. In their classroom, lessons are unconventional, students are unpredictable, and magic has a tendency to turn wonky at the worst possible moments. Because its always amazing, the trouble a little wonky magic can cause . Or try these other online stores." The header had upside down magic as the highest ranking optimized keyword. It is followed by dritten, dunwiddle, and sarah mylnowski which isn't as ranked as highly as upside down magic. The next words upsidedownmagic.scholastic.com uses is lauren myracle. emily jenkins was included and could not be understood by web engines.